Saturday, February 13, 2010

Italian Counterfeit Bust

Italy is a popular place for counterfeit scams. Walking along the Vatican City wall in Rome will give you the opportunity to buy fake Gucci purses from a half dozen or more street vendors. On a colorful blanket, they display their goods on the ground, intriguing tourists with valiant offers. But that may have seriously changed. Italy's police force just seized a large amount of these counterfeit goods, including clothes, shoes, accessories, and leather goods. The fakes were found east of Rome in eight different industrial hangars. Italy's fake products market makes about 6.9 billion euros a year, according to Italy's national retailers association, and the country has tried to crack down tighter on this activity recently. There have even been calls for an appointment of a "counterfeit tsar" to stop this black market. Gucci, Bulgari, and Armani are all Italian companies, and thus attract Italy's tourists. When fakes passably close to the real ones are available for a fraction of the cost, it will be hard to stop the counterfeit activity. Besides, the people who are buying those purses wouldn't have bought the real ones anyway; those who want real Gucci get real Gucci. I don't think these major Italian companies have anything to actually worry about.

By Abbey Smith

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