Tuesday, June 2, 2009

Maybe Pinky and the Brain could have suceeded if they were living today

by Sarah Richardson

So this isn't breaking news about N. Korea shooting off another missile, but important none the less. I was looking for something good to blog about when i clicked on this story just because I thought it might be funny. However, it sparked some thought about the discussion we'd had in class last week about the internet and the growing power of the individual.

How do you feel about chasing down your lunch? Talk about fast food on the run. This taco truck came up with a new product (a mix of Mexican and Korean dishes), they found a market, and they market themselves on twitter. They don't have to pay for a building space, people to clean up, advertising, nothing. Their hours are inconsistent and so is their location, frequent updates are made on twitter and their is always a line waiting when the truck arrives. There have even been you tubers who follow the truck as a game and rappers who have included it in their songs. The business started in November and now they are already considering expanding to new York. The risks that were once associated with starting a new business are diminishing day by day as the possibilities of the Internet expand.

They aren't the only ones. Souja Boy has become a platinum recording artist via the internet. He produces, writes, and distributes all his music on the internet without a middle man and he started when he was only 16. Facebook was started as a college project and now the prime minister of France's private life is followed by thousands of french youth on the social network. The internet is a powerful resource and the powers of the individual are growing exponentially.

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