On Janaury 13, starbucks signed a deal with a coffee conglomerate in India, which has been known as a previously untapped market. There are estimates that the India cafe market is growing by as much as 40 percent a year. In addition, going back to 1995 the nation has doubled, according to the Coffee Board of Indiacoffee, due to consumption in the traditionally tea-drinking . According to the article this deal with Tata Coffee Limited, could be an outlet for other retailer outlets in India and the global sale of Indian arabica beans, roasted at Tata's facility in Coorg, India. The sale of a cup of coffee at an upscale cafe, can set you back 70 rupees ($1.50). They say a Starbucks coffee might be a little too grande for the citizens wallet, but according to sources about half of India's population are under 25 many of them have freshly acquired disposable income to spend in fashionable, Western-style places like malls and restaurants.
By Delaina Flagg
http://www.cnn.com/2011/WORLD/asiapcf/01/13/india.starbucks/index.html?npt=NP1
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