Tuesday, October 7, 2008

"Mixing the biblical text with Angelina Jolie doesn't surprise me."

From Fiorella Bafundo

That was what Paul Gutjahr said, a professor of English and religious studies at Indiana University, in an interview published today in The Washington Post about an issue that has to do with Religion: The Bible. But different from being about the Religion itself, is an interesting article about Bibles’ sales. They say that as with everything in the market, its editors are trying to change its format according to the public necessities “moving away from print reading”. Thus, there are electronic Bibles for computers or IPods, audio versions, and the newest “Bible Illuminated: The Book" oriented to catch the secular world attention.

Something that makes this new edition of the Bible unique is that it has Martin Luther King Jr. on one page, and Angelina Jolie on another. Yes, not even Religion (the core of the most important values of a group of people) forgets about sales, earn money and “customers”, and sellers expect that the market will reach $823.5 million by the end of 2008. The experts explain that the demand of the Bibles tend to increase in times of war and economic crisis, and as we all know with the recession of The United States of America economy they expect sales will be better-off everywhere because of its impacts around the world.

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