Each year there is a Barista and Latte Art competition which Gloria Jeans Coffees host in various places around the world. For every country which has a Gloria Jeans, there is a National Champion to represent that country. This year the International Competition is held in Australia and for many countries like the United States, there are multiple semi-finals before the world finals. There are 900+ Gloria Jeans in Australia and Gloria Jeans around the world far out numbers the amount of Starbucks Internationally. There is a lot of vigorous progression within the coffee world so the winner gets to represent their nation with the best skill and latest techniques of the trade.