Friday, May 27, 2011

Ferrari Zooms into India

Ferrari zooms into India. It's as simple as that. "Now India's burgeoning super-rich are sharing in the dream, with the opening of the country's first official Ferrari dealership in New Delhi." This is the 58th market for Ferrari, and it has continued to show steady growth throughout Asia. In the 1990s, Ferrari was mainly dominated in the U.S., Germany, Italy, and the UK, which represented about 90% of their markets. Today, China shows for Ferrari's second largest market, but they also have representation in Emirates, Singapore, Hong Kong, and now India. What strikes me about this move is the disparity of wealth in India. According to the World Bank, 27.5% of the population lives below the national poverty line and 16% do not have access to an adequate supply of clean water. "There is a big gap between rich and poor, and inequality is increasing," said Dr Tirthankar Roy, a reader in economic history at the London School of Economics. How can't the rich do something about this problem. If they can afford a Ferrari, I'm sure they have some pocket0change saved up somewhere that they can do a little something to help out those in poverty in their own country.

http://www.cnn.com/2011/WORLD/asiapcf/05/26/ferrari.india.launch/index.html

-Kristine Zizis

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