Chinese Tourists Paid $10,000 For a Vacation Circled Around Kobe Bryant

Kobe Bryant's last basketball game was certainly a national phenomenon, but also created quite a stir in China. Tourists from China recently spent up to $10,000 on a vacation that allowed them to meet and greet the basketball star, as well as watch his final professional game. Chinese tourists are now becoming less of a vague opportunity and more actual paying consumers for grand vacations circled around major events. Basketball, and Kobe Bryant in particular, have been generating support in China for many years now, with the sport now one of the most popular in the country. Bryant has played a huge part in creating this strong relationship over the years, hosting training camps in China, devoting attention to his fans, and creating an overall decent correspondance with international fans in that area. This recent event shows that there is a great and very high possibility for great opportunities for the United States in similar types of partnerships in China, especially with China usually favoring their own brands and technologies.

http://www.latimes.com/business/la-fi-kobe-china-20160413-story.html
Sarah Beck