On January 15th, Switzerland did something nobody was prepared for. They removed the price ceiling of the franc and deflation took its toll, spring boarding not only their currency but also the price of their goods. Because of this, many fine Swiss imports like watches and various pharmaceuticals will become more expensive to purchase. At the same time though, Switzerland's exports now become less appealing because of their new cost to consumers. For investors the removal of the price ceiling can be a good or bad shift depending on who you are. Generally speaking, when there are huge moves in any market, someone loses. On the other hand, investors of the Swiss Franc have made hugs gains and many are trying to get on the bandwagon alongside the winners. This is driving the price even higher.
Matt Marcotte
http://www.businessweek.com/articles/2015-01-15/heres-what-the-swiss-central-bank-just-did-and-why-its-such-a-shocker#r=read
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